FROM ‘HOME LOAN’ TO ‘HOME ALONE’ – THE MIDDLE CLASS SAGA
The middle class, the backbone of India's economy, has always been known for its resilience and determination. And when it comes to raising a family, this segment of society leaves…
INDIA – THE UNSTOPPABLE CONSUMPTION POWERHOUSE
In the global economic arena, India is increasingly emerging as a consumption powerhouse to be reckoned with. With its diverse population, burgeoning middle class, and rapidly evolving consumer culture, India's…
THIS IS WHAT IT MEANS TO BE MIDDLE CLASS IN INDIA
What does it mean to be middle class in India today? Let me try to elaborate on a simple consumer-based criterion to describe the middle class - ownership of a…
PANDEMIC EFFECT – ‘32 MILLION INDIANS EXIT MIDDLE CLASS’
The coronavirus pandemic has pushed about 32 million Indians out of the middle class, while job losses pushed millions into poverty, according to a report by the US-based Pew Research…
MAKING SENSE OF THE WORLD
There is so much happening around us and with the accompanying noise, it gets difficult to make sense of the issues. It is imperative to see things in perspective while…
A PAGE FROM A MIDDLE CLASS GIRL’S DIARY
“Mom, what’s wrong?” I finally asked. It has been a few days since she was not talking to me properly. “Why are you so quiet? Have I done something wrong?”…